Cut costs
AI-assisted production replaces bought hours — agencies, freelancers, tools you keep paying because the process is slow. Same output, a fraction of the spend.
FIG. 01 — AI, MEASURED — FOR MARKETING-LED COMPANIES
From dream to deployed system.
I'm Adam Murphy — 15 years in marketing (Google, Twitter, Ryanair, Paddy Power), the last two leading AI transformation inside a ~100-person marketplace: production time down up to 90%, bottom-line revenue up double digits. I talk to founders and COOs about doing the same in their company.
▼ A real workflow from my in-house transformation work — click any node for the artifact behind it
ARTIFACT — THE BRIEF
input: structured brief — audience · offer · proof · deadline
source: an intake form the requester fills in ~10 minutes
// the brief template did more for quality than any model choice
SYSTEM
Draft the campaign assets from the brief below. Never invent product facts.
RULES
- stay inside the brand-voice doc
- flag any claim that needs legal review
- 3 subject lines, 1 body, 1 plain-text CTA
Draft the campaign assets from the brief below. Never invent product facts.
RULES
- stay inside the brand-voice doc
- flag any claim that needs legal review
- 3 subject lines, 1 body, 1 plain-text CTA
the "flag for legal" rule is what made compliance trust the system
qa rubric: brand voice · factual accuracy · single CTA · length
low-confidence drafts → routed to a human editor
✓ a person approves everything customer-facing
09:14 draft batch → review queue (minutes, not days)
09:31 approved → scheduled in the ESP
// same team, same tools — the waiting just disappeared
FIG. 03 — THE ONLY THREE REASONS TO DO ANY OF THIS
Costs down. Revenue up. Process fixed.
Grow revenue
Lifecycle and campaign work that used to be quarterly becomes weekly — more shots on goal, personalised properly. In my in-house work that showed up as a double-digit bottom-line lift.
Fix the process
The wins come from workflow surgery, not tool subscriptions: briefs that gate the work, QA that routes to humans, measurement wired in before anything ships.
FIG. 04 — MEASURED, NOT PROMISED
−90%production time on AI-assisted campaign workflows — best case across the workflows I've rebuilt in-house
double-digit% bottom-line revenue lift from AI-led lifecycle and process work
15 yrsmarketing at Google, Twitter, Ryanair and Paddy Power — before AI made it interesting
Numbers from my in-house transformation work, where I lead AI adoption across a ~100-person company — not just the marketing team. Every claim above has a baseline behind it; ask me about the measurement on a call.
FIG. 05 — THE WORKING SESSION · €750
90 minutes on your actual stack
Wondering why other companies are getting AI results and yours aren't? That's the conversation. You bring the leadership team and the real numbers; I bring two years of scar tissue. We map where AI actually pays off in your processes — and where it won't.
Within 48 hours you get a written assessment: your top three AI opportunities, each with a number to chase and the order I'd tackle them in. If it grows into a project, the session fee is credited.
THE DETAILS
- €750, fixed — credited against any follow-on project
- Remote, with the people who own the P&L
- Late afternoon / early evening (Irish time) — mornings if you're in the US
- Not sure it's a fit? Start with a free 15-minute intro — no deck, no pitch
best fit: founder- or COO-led companies of 30–100 people (outside travel) that want AI in the P&L, not the deck
FIG. 06 — OPERATOR, NOT ADVISOR
Who you'd be talking to
I'm a marketing director who builds, currently leading marketing — and AI transformation well beyond marketing — at TourRadar, a ~100-person travel marketplace. Before that: Google, Twitter, Ryanair, Paddy Power. For the last two years my job has been making AI actually show up in the P&L: agents with QA gates, lifecycle automation, and teams that still use the systems when I'm not in the room.
We Dream Digital is where I write and talk about that work — the home of the newsletter and, eventually, the podcast. The dream stays in the name; everything below it is measured.
FIG. 07 — PICK A SLOT
Book a session — or just compare notes
30-minute intro calls are free and pitch-free. Working sessions are €750 and come with the written assessment.
Calendar not loading? Book directly at cal.com/wedreamdigital
Prefer email? hello@wedreamdigital.com